Project Brief

Imagine EdgeEX is an enhanced version of one of Imagine Learning’s largest flagship products: Imagine Edgenuity. The project scope was to design a product brand that felt both elevated and connected to the existing Imagine Edgenuity product brand and Imagine Learning masterbrand. The name EdgeEX is a shortened stylization of the phrase “Edgenuity Experience”; a nod to the enhanced, elevated and improved experience both students and teachers have with the product.

The product launched with email communications, a dedicated lander page and sizzle reel.