Imagine professional learning
PROJECT BRIEF
As part of a complete restructuring and renewed focus, I was approached to build a unique brand for Imagine Learning’s Professional Learning service. The aim was, of course, to retain the essence of the Imagine Learning brand look and feel but to evolve the visual identity for Professional Learning (PL) into something that simultaneously call attention to itself (“This belongs to PL”) and show deference to the main beneficiary of the service: educators.
The Professional Learning offering is designed around placing the teacher first. The staff, resources, materials, webinars and more are all created with the singular goal in mind to help teachers be better teachers; no matter what product they use, subject they teach, or school they work for. The ideas for what would become the IPL brand came very quickly: make it bright, make it warm, and make it human.
sKILLS DEMONSTRATED
Branding
Graphic Design
Iconography
Motion Graphics
PROJECT ROLES
Creative Director
Graphic Designer
initial concepts and ideation
Because of the connection to teachers and essentially placing them into a learning environment (a classroom) our earliest ideas reflected humanity and adaptability. An ‘annotated’ motif whereby the logo itself and associated visuals would include handwritten/drawn elements was settled on; giving the appearance of a teacher making notes, annotations and corrections as they would in their own classrooms.
FINAL MARK AND emblem
The logotype itself introduces the ‘annotated’ motif immediately by playing on the familiar ‘Imagine Learning’ typographic treatment and modifying it to read as the name of the service itself.
patterns AND screens
Annotations and pictographs
Because the PL teams would be creating a lot of their own documentation and materials, an extremely robust family of annotations, icons, shapes, lines and other visual aids were developed. This enabled the PL identity to be compatible with any other existing visual brand; the annotations and other visual aids are considered a ‘layer’ over top existing material. This also allowed the authors of any PL document to give the piece individuality as well as being an easy-to-use shorthand for calling attention to important or pertinent information.
WEB and social
