PROJECT BRIEF

Formerly Edgenuity Virtual Academy, the Imagine Learning Excellence Academy (ILEA) needed some revitalization and elevation in the marketplace as a fully-accredited and online education provider. Whereas the Imagine Learning brand is tailored to administrators, educators and top-level decision makers, ILEA is more focused at individual students, parents, learning centers and smaller districts.

To that end the idea was to present ILEA as attractive and “cool” over more traditional educational options. The creative basis for the new branding and visual identity was rooted in brands connected or adjacent to athletics and sports. The goal was to pitch ILEA as a lifestyle as much as an accredited online school. To push back against the stigma of “internet school” and position ILEA as in-touch and connected with student needs, but also a credible and reliable institution.