Project Brief

Imagine Learning’s supplemental product vertical, redubbed “Imagine+” required a brand refresh in 2023 to bring it more in line with changing business strategies and the evolution of the brand since it’s launch in Fall of 2021. The following goals were kept in mind during it’s development:

• Connect with the Imagine Learning masterbrand more directly

• Imbue each product under the Imagine+ vertical with a touch of personality

• Future-proof against upcoming shifts and re-organization within the Imagine+ vertical

• Work in conjunction with the similarly rebranded Imagine Classroom and Imagine School Services verticals