Beyond the ai inflection point
Project Brief
Inspired by the AI Futures Project release “AI 2027”, Imagine Learning partnered with AI for Education in the summer of 2025 to ask and answer the same types of questions about the future of AI in education. The result was a multi-channel release in January 2026: a website, downloadable toolkits and assets, social graphics and messaging, in-person talks, the report itself, and more.
The nature of the project necessitated the inclusion of Imagine Learning as a participant, but not as the sole owner or originator of the release’s content. To that end, an entirely separate and unique brand was built to support the project. Extra care and attention was given to providing an actionable set of rules and assets that could be employed by anyone representing or producing content for the project; beyond the core publishing team.
Skills Demonstrated
Branding
Creative Direction
Graphic Design
Web Design
Project Role(s)
Creative Director
Graphic Designer
Web Designer
THE LOGO AND MARK
Early concepts based around simple typography
Latter concept of depicting the "inflection point"
Finalist concepts for mark and shadow style
THE BRAND kit
social graphics
![feed-1080x1350 [IG]@1500x.png](https://images.squarespace-cdn.com/content/v1/6692d26665d98f57800f6379/bd59dbab-77cc-47ba-9844-988ae5190e53/feed-1080x1350+%5BIG%5D%401500x.png)
THE REPORT
WEBSITE
ARCHETYPE CARDS
A set of cards created for a “What archetype are you?” exercise between participants of the initial summit that resulted in the final release of the findings and toolkit materials. At this time the project was still tentatively titled “AI in 20??”.
LETTERHEAD, SLIDE DECK, ZOOM BACKGROUND
These assets were developed so that anyone could maintain the consistency of the brand anywhere the project was represented.
