Campaign
Case Studies
A collection of concise case studies exploring the business challenges, strategic thinking, creative leadership, and measurable outcomes behind campaigns I've led.
Education doesn’t have a national customer. Every state has its own standards, funding, priorities, and buying cycle, making personalized marketing difficult to scale.
I supported the development of a campaign system that combined AI-assisted messaging, creative, and cross-functional workflows to help marketing and sales launch state-specific campaigns quickly without sacrificing brand consistency.
turning 50 markets into a scalable ai-driven campaign engine
Winning With Strategy Instead of Scale
When a major competitor began targeting one of our core product lines, the organization needed a rapid response that could reinforce our value without relying on significant campaign investment.
Over six weeks, a cross-functional team developed a focused conquest campaign to help prospective customers make more informed purchasing decisions while defending a projected $15 million revenue risk.