Project Brief

At the time, Imagine Learning had not fully developed its AI offering, but needed a go-to-market campaign to enter the growing conversation around the use of AI in edtech. These videos and webinars were created to serve multiple purposes: as a way to bring our voice to that conversation; tease (then) upcoming features and toolsets; and provide a greater level of transparency to IL’s process and philosophy of integrating AI into products and the classroom.

The slick ‘glassy’ look, complimentary-color gradients and ‘flake’ pattern was developed as a way to connote the use of AI without being too declarative around the exact appearance these tools and features, as they were still in development at the time. In addition, we wanted to eschew the popular “rainbow sparkle” look that was (and continues to be) prevalent around the depiction of AI technology.