Project Brief

The Sonday System program became part of the Imagine Learning portfolio in Summer of 2023 after acquiring Winsor Learning. As part of the integration of Winsor into the Imagine Learning system, it was decided to sunset the Winsor Learning name and retain but refresh the product branding for Sonday System into Imagine Sonday System.

Because of the product’s unique nature of offering multiple levels of curricula, it was clear the following goals should be met:

• The logo and brand would need to reflect each individual tier

• We want to remove explicit mention of Winsor Learning, but retain some portion of its visual heritage and legacy

• The revised product brand should be easily integrated into a whole library of physical products and packaging