Project Brief

A one-day online event for Imagine Learning customers. The event hosted thought leaders in the education and edtech space as well as a chance for customers to see upcoming product enhancements and features. The name of the event speaks to the effectiveness and ease-of-use of Imagine Learning products, that their presence in the classroom is not only a benefit, but a way for teachers to get back to the simple art of teaching.

The main logomark for the event is a play on the ‘bookend’ semantic present in Imagine Learning’s early marketing campaigns wherein a key word is placed between the words “Imagine” and “Learning”, but here modified to appeal directly to the teachers who use IL products. The overall design direction was to keep the general look and feel rooted in the Imagine Learning masterbrand, but to also present a notably softer, warmer and celebratory tone.