imagine language and literacy 20th anniversary
Project Brief
A year-long campaign to commemorate the 20th anniversary of Imagine Language and Literacy across multiple channels both inside and out of the product itself.
The campaign focused on the product’s history as well as unveil a new vision for its future. The product received a large number of updates and additions, including a new roster of characters - the Mazels - integral to the product experience. This formed a base around which much of the campaign materials (including a quiz to determine which Mazel you are) were formed. Language and Literacy’s long running mascot ‘Booster’ also received a new look and likewise features prominently in the visuals.
Skills Demonstrated
Content Direction
Graphic Design
Layout
Typography
Project Role(s)
Creative Director
Graphic Designer
Key Visual Motifs
The “holo-foil’ treatment was inspired by trading cards, blu-rays, videogames and other retail products that are often sold with “limited edition” versions that feature prismatic or hologram stickers and artwork as a way to emphasize the longevity, legitimacy and integrity of the product.
FINAL MARK AND SEAL
Announcement Flyer
Digital/Physical postcard mailer
WEBSITE AND BLOG
interactive quiz
social media
