Project Brief

Campaign visuals and assets created as part of an annually recurring sales push for summer school - each year themed around a different motif or concept.

The “Summer of Yes!” campaign began with a much stronger “camping” theme that was revised to more of a general “map” theme after initial designs felt too rooted in a sense of physicality for a largely digital product experience. Its general messaging and tone was for educators and districts to say “yes!” to the myriad of ways Imagine Learning can help with summer learning; instead of simply waiting for the next school year to start.

Website: https://www.imaginelearning.com/the-summer-of-yes/